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Gen Sohr & Southern Style Now

Southern Style redefined...

We've asked your favorite Southern Designers how they define Southern Style now...


Q: What does Southern Style Now mean to you? 

Get Sohr: I think so much of the history of the South is based on tradition, southern hospitality and storytelling. I think Southern Style Now is taking the best parts of that "history" and "tradition" and reimagining them with the addition of color, pattern, and the introduction of a touch of whimsy and the perfect modern treasures.

"...reimagining them with the addition of color, pattern, and the introduction of...whimsy"







Q: How do you reinterpret Southern traditions in your work?

Gen Sohr: We love the mix of old and new, traditional meets modern, the unexpected beauty of combining ALL of the things that you love!







"...reimagining them with the addition of color, pattern, and the introduction of...whimsy"










Q: Can you see a thread of Southern influence woven into your interiors?  If so, how does it display itself?

Gen Sohr: YES! I really adore traditional Southern architecture. My dream house would be a big big old classic white Antebellum filled with all the original millwork, then layered with the perfect combination of both pattern and modern sculptural lighting.



Q: Finally, do you have a favorite Southern Style Now (Festival or Showhouse) anecdote that you can share with us?

Gen Sohr: Our time in Savanah for the Southern Style Now Showhouse was one of the most memorable installs of the entire year! We absolutely loved the southern hospitality and charm of Savannah and the entire wonderfully kind construction team, who so graciously offered to carry an abundance of things up 3 flights of stairs in the sweltering heat – can't say that I've met many crews that jump at helping move furniture! And, of course, who could forget the flawlessly executed opening night (even in the pouring rain!), and such an all-star line up of speakers and design events throughout the opening week! Such a wonderful event; we can't wait to do it again!



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